Tennessee Press Association

Summer Convention

&
Advertising/Circulation Conference

Featuring:
State Press Contests Awards
Ideas Contest Awards
Advertising/Circulation Conference
Tennessee Newspaper Hall of Fame Induction

July 20-21, 2017

Franklin, Tennessee


Registration information 
   Exhibitor Information       Hotel        Schedule of events     Highlights     Advertising/Circulation Conference

Newsroom Sessions       TPA/TPS/TPAF business    TN Newspaper Hall of Fame Induction       
Franklin Tourism Info

HOTEL DEADLINE: Friday, June 23 (Please do not wait until the deadline. The hotel is going to sell out of rooms over our convention dates.)

DISCOUNTED TPA REGISTRATION DEADLINE:Friday, June 23

 

 

Highlights:

Thursday, July 20

State Press Contests Awards Banquet & TPA Presidential Installation
Thursday, 6:00 p.m. Reception (cash bar)
                   6:30 p.m. Banquet

 

Friday, July 21

Ideas Contest Awards Breakfast
Friday, 8:00 a.m. breakfast, awards presentation at 8:30 a.m.
Who will take home Best of Show? Find out July 21.

 

Tennessee Newspaper Hall of Fame Luncheon
Friday, July 21 at Noon
Join us as we remember two renowned Tennessee newspaper men with posthumous induction into the Tennessee Newspaper Hall of Fame. Bob Parkins was owner, editor and publisher of The Milan Mirror-Exchange. W. Bryant Williams was publisher of The Paris Post-Intelligencer.

 

 



Ad/Circ Idea Exchange Luncheon
Friday, Noon
Bring samples and share your best ideas for a chance to win one of the cash prizes. (Plus, you will take home proven revenue-generating ideas that your newspaper can implement right away.)

Convention Schedule
Schedule is tentative and subject to change. Please refer to on-site program at convention.

as of 6/2/17


THURSDAY, JULY 20
12:30 p.m.       Registration opens/Exhibitors open
1:00 p.m.         Concurrent TPA Board of Directors Meeting & TPA Business Session
2:45 p.m.         TPS Stockholders Meeting
3:30 p.m.         TPA Foundation Board of Trustees Meeting
6:00 p.m.         Reception (cash bar)
6:30 p.m.         State Press Contests Awards Banquet

FRIDAY, JULY 21
8:00 a.m.         2017 Ad/Circ Ideas Contest Awards Breakfast, Awards presentation at 8:30 a.m.
9:00 a.m.         Newsroom session: Unpublishing
9:45 a.m.         Advertising & Circulation session: Persuasive Communication that Leads to YES
10:00 a.m.       Newsroom session: Page Design
11:00 a.m.       Advertising: Developing a Competitive Multi-Media Advantage
11:00 a.m.       Circulation: Ideas to Grow Your Subscribers
11:00 a.m.       Newsroom session: Disaster Coverage Planning
Noon               Tennessee Newspaper Hall of Fame Induction Luncheon
Noon               Ad/Circ Conference Idea Exchange Luncheon
1:30 p.m.         Advertising: Don't Fumble the Advertising Hand-off
1:30 p.m.         Circulation: Audience—It's Not Just Net Paid Anymore
2:45 p.m.         Adjourn

Advertising/Circulation Conference
Friday, July 21
9:00 a.m. - 3:00 p.m.

Ideas Contest Awards Breakfast
Friday, 8:00 a.m.
Who will take home Best of Show? Find out July 21. Awards presentation begins at 8:30 a.m. Emcee: Artie Wehenkel, The Greeneville Sun

Hot Ideas Luncheon—Cash prizes
Bring your best advertising ideas to share. Take back revenue-generating ideas for your newspaper and have a chance to win a cash prize for yourself. $100 for best idea, $75 for second best, and $50 for third best.

"We are pleased to announce that Kelly Wirges from Promax Training and Consulting will be our keynote speaker. She has customized her training and will be providing our advertising/circulation managers and sales representatives with the tools needed to generate revenue and be more effective in the field. I highly encourage both managers and sales representatives to attend. This will be a wise investment that will surely provide a solid ROI.... One of our most popular sessions is the Idea Exchange. This is a great opportunity to share both print and digital ideas that have been profitable. Over the years, there has never been a time where participants did not walk away with an idea that they could immediately implement. I look forward to seeing you July 20-21 Summer Convention in Franklin.”
Leslie Kahana, TPA Advertising Committee Chairman
Chattanooga Times Free Press

 

 

ADVERTISING SESSIONS

Kelly Wirges of ProMax Training and Consulting will lead this three-session seminar to help boost your staff’s sales success.

Persuasive Communication that Leads to YES
This session teaches the secrets of effective communication. It will describe three proven techniques to create interest and generate sales, as well as deliver advertising recommendations that clients will appreciate and accept. You will learn how to prepare a value statement that helps prospects to understand how you can assist them in increasing sales, and how your products can help them achieve their business goals. Think you are currently speaking persuasively? Join the session to learn if you are, or if you just think you are!

Developing a Competitive Multi-Media ADvantage
Advertising options are numerous and competition is fierce. Session will offer methods to assist salespeople in becoming the media consultant of choice by recommending the right combination of solutions, at the right time, to produce the right results.

Tips and techniques are shared to encourage representatives to establish their personal competitive advantage by offering strategic multi-media advice and developing customized solutions that create a WIN-WIN-WIN ~ a win for clients, a win for the company, and a win in commissions.

Don’t Fumble the Advertising Hand-off
Research confirms that advertising, implemented correctly, works. This session provides participants with specific steps to help business owners optimize sales from their advertising investment. While advertising has been proven to bring consumers to a business it then becomes the responsibility of the business team to properly merchandise, service and sell customers their goods and services.

Many Account Executives fail to recognize that they can have a significant impact on the results of the campaign once it has been launched. This session will teach specific methods to assist business owners with this critical “hand-off” to maximize results.

 

“I want to encourage you, your staff and fellow colleagues to join us in Franklin on July 21st for the Ad/Circ Conference. Whether you are new to the newspaper business or a 30-year veteran, you can always learn something new. Take advantage of this opportunity to network with so many other people in our line of business. You can’t put a price on how valuable the networking alone is, so what are you waiting for? Make plans to join me in Franklin and let’s grow our knowledge and revenue.”
Don Lovelace, TPA Circulation Committee Chairman,
Lakeway Publishers, Morristown

CIRCULATION SESSIONS

Persuasive Communication that Leads to YES
This session teaches the secrets of effective communication. It will describe three proven techniques to create interest and generate sales, as well as deliver advertising recommendations that clients will appreciate and accept. You will learn how to prepare a value statement that helps prospects to understand how you can assist them in increasing sales, and how your products can help them achieve their business goals. Think you are currently speaking persuasively? Join the session to learn if you are, or if you just think you are!

Ideas to Grow Your Subscribers
Ideas picked up from some of the best minds in Circulation. We will show you how to grow your subscriber base.

Audience: It’s Not Just Net Paid Anymore Circulation
Newspapers still have the biggest Audience. Using every channel, print, the web & social media, more people are reading your news. Are we publicizing our Audience or using an out dated tool to measure our reach?


Convention Sessions/Presenters

One-On-One Consults with Kevin Slimp
Groups all over North America bring Kevin Slimp in to visit with their publishers for one-on-one consults to look over their papers and discuss whatever is on their minds. At the TPA convention in Franklin, Kevin will be on hand for one-on-one consults. Be sure and sign up soon as Kevin usually gets more requests than time to fulfill them.

ADVERTISING & CIRCULATION SESSIONS

NEWSROOM SESSIONS

Unpublishing
Panelists will review the trends and talk about how their newspapers came up with their own policies to address these requests.

Page Design
Matt McClane, Design Director, Chattanooga Times Free Press
This session will offer some ‘before’ and ‘after’ examples with explanations about how even minor tweaks can make huge differences in news pages’ looks while keeping in mind the unique challenges of smaller newspapers.

Disaster Coverage Planning
Every paper is going to face this at some point. A panel of editors who have dealt with community tragedy and disasters will share ideas to help you make a plan for a newsroom approach.

 

 

TPA, TPS and TPAF business to be conducted

Election of 2017-2018 Officers and Installation of new TPA President
TPA will elect a new president, officers and all directors during the Business Session on July 20. TPA President W.R. (Ron) Fryar, Cannon Courier, will pass the gavel to TPA’s new president during the State Press Contests Awards Banquet on Thursday, July 20. Eric Barnes, publisher of The Daily News, Memphis, is slated to be TPA’s 2017-18 president.

Tennessee Press Association Board of Directors Meeting and Concurrent Business Session
The TPA Board of Directors will meet to discuss association business. The business session is an important semi-annual meeting of the TPA membership. Members will elect the 2017-2018 officers and directors at this meeting.

Tennessee Press Association Foundation Board of Trustees Meeting

This is a semi-annual meeting of the Foundation.

Tennessee Press Service Stockholders Meeting

This is the annual meeting of TPS Stockholders, which includes every TPA member newspaper. Stockholders will receive an annual report and vote to elect representatives to the Tennessee Press Service Board of Directors.

 

 

 

Hotel information

HOTEL DEADLINE: Friday, June 23 (*Please do not wait until the deadline. The hotel may sell out of rooms over our convention dates.)

Franklin Cool Springs Marriott
700 Cool Springs Blvd.
Franklin, TN 37067

RESERVATIONS:
toll-free: (800) 228-9290 or local: (615) 261-6100 ONLINE RESERVATIONS

RATE CODE: TPA

CONVENTION RATES: $144 plus tax, per night

WEBSITE: www.marriott.com/bnacs

CHECK-IN: 4:00 p.m.    CHECK-OUT: Noon

TPA Registration

 Register for conference online or Download Registration forms

DEADLINE: Friday, June 23 for TPA discounted registration

Contact TPA at (865) 584-5761 ext. 105 with any questions about registration.

The cut off date for pre-registration and guaranteed meal/event tickets is 5:00 p.m. EDT, Friday, July 14. Registering after this time/date will incur a $25 late fee. The registration fee applies to any registrant over age 17 that is attending anything other than the State Press Contests Awards Banquet or the Hall of Fame Luncheon.

Discount/Refund/Cancellation Policy:
Please make note that all cancellations must be received by 5:00 p.m. EDT, Friday, July 14, 2017. After this date, we have already incurred the costs of registration and will be unable to issue a refund. You may, however, substitute other staff members in place of those who cannot attend at any time.

Tennessee Press Association • 412 N. Cedar Bluff Road, Suite 403, Knoxville, TN 37923 • Phone: (865) 584-5761 Ext. 105 • Fax: (865) 584-6513

Exhibitor Information

Exhibitor registration form

Questions about exhibitor registration?
Contact Robyn Gentile, TPA member services manager, at (865) 584-5761, ext. 105

 

Area Attractions

Visit the Visit Franklin website— www.visitfranklin.com

The convention location gives attendees easy access to shopping, restaurants and nightlife. In addition, there are local attractions to appeal to families. Explore
www.VisitFranklin.com for a listing of things to do while in Williamson County.

Arriving early? Music City Roots, Live From The Factory is a weekly, two-hour radio show that revives the historic legacy of live musical radio production in Nashville. Broadcast on Wednesday nights from 7pm to 9pm.

 

 

last update 6/5/17