

139th Annual
Summer Convention
June 18-20, 2008
Johnson City, Tennessee
Registration forms (PDF files) Hotel Schedule of events Educational sessions
Press Camp Golf Sponsors Things to See and Do
DEADLINE: Friday, May 16 for hotel reservations and TPA discounted registration
Save the dates, June 18-20, and plan now to be at the 139th Annual Tennessee Press Association Summer Convention in Johnson City. The convention will offer something for all.
Bring your children, grandchildren,
nieces and nephews for Press Camp—two days of
fun activity for youth ages 5 to 14. Press Campers will visit two area attractions
and work to create their own newspaper. Phil Hensley, circulation director of
the Johnson City Press, is coordinating TPA’s first Press Camp.
Golfers will have two opportunities to play. Plan to arrive a day early to play at The Virginian, a Tom Fazio course, in Bristol on Wednesday. Then, play in the annual tournament at The Ridges in Jonesborough on Friday. AbitibiBowater is the tournament sponsor and Tom Wolfe, sales manager, will be your host.
Whitewater rafting will be offered as an off-site activity for the adventurous and all attendees should plan to attend the opening event, a party in Jonesborough, Tennessee’s oldest town. Art Powers, publisher of the Johnson City Press, and chairman of the convention, is planning a Jimmy Buffett-themed party for you at the International Storytelling Center, compliments of the convention sponsors. Attendees will enjoy a story by the storyteller-in-residence, great food, music and margaritas (ages 21+). While in Jonesborough, you may also want to take a carriage ride around town.
Yes, there are things to be learned during the convention. Four educational sessions will be offered on growing classified revenue, maximizing online revenue, creating online videos and using InDesign. And, don’t forget the invaluable networking with fellow members!
Tennessee Press Association, Tennessee Press Service and the Tennessee Press Association Foundation each have business to conduct. TPA members will elect new officers during the semi-annual Business Session as well as receive a report on the Association. TPA President Pauline Sherrer, publisher of the Crossville Chronicle, will preside at the Business Session and also at the Board of Director’s Meeting. Both meetings will take place on Thursday morning, June 19.
On Friday evening, TPA President Pauline Sherrer will end her term as president. Tom Griscom, publisher of the Chattanooga Times Free Press, is slated to be installed as TPA’s president. Attend the banquet for an elegant evening with old and new friends while celebrating the occasion with Tom Griscom and learning about Tom and his vision for TPA. Convention chairman Art Powers has also arranged for a 42-inch flat screen TV to be given away to one lucky banquet attendee.
Members should gather for the annual TPS Stockholders Meeting where TPS directors will be elected and Dale Gentry, president of TPS and publisher of the Standard Banner, Jefferson City, will give the corporation’s annual report. The meeting will convene at 8:00 a.m. on Friday, June 20. The Tennessee Press Association Foundation Board of Trustees will meet at 8:00 a.m. on Thursday.
The convention will be headquartered at the Carnegie Hotel in Johnson City. The hotel was built in 2000 with all of the modern conveniences, but has the charm and styling of a four-star property in a European capital. If the hotel’s luxuries are not enough to make you feel thoroughly pampered, you can visit the Austin Springs Spa and Salon, located within the hotel. TPA’s convention rate is $109 plus tax, per night. Make your reservations May 16 by calling (866) 757-8277 or (423) 979-6400.
Northeast Tennessee offers a scenic drives, recreational opportunities, historic sites, cultural delights and more. If you have the time, an extra day in the area could certainly make the trip into a mini-vacation.
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Election
and Installation of 2008-2009 Officers
TPA will elect a new president, officers and directors for districts 2, 4, 6,
8 and 10 during the Business Session on June 19. TPA President Pauline Sherrer,
publisher of the Crossville Chronicle, will pass the gavel to TPA’s new
president during the Installation Banquet on June 20. Tom Griscom, publisher
of the Chattanooga Times Free Press, is slated to be TPA’s 2008-2009 president.
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What to
Do in Classifieds When the Phone Doesn’t Ring
RICHARD CLARK,
Classified Development, Johnson City
Even after talking with a few of Richard Clark’s more than 200 newspaper
clients, the in-column revenue gains from your particular market will likely
still surprise you. Clark’s nuts-and-bolts recommendations emerge from
his unique cost and rate analysis and 31 years of classified experience. The
step-by-step detailed plan of action for managers, with sales training for Ad-visors,
ensures that these good ideas become actions. Classified Development also offers
good low-cost online ad-taking solutions. Find out more at www.classifieddevelopment.com.
Maximizing
Online Revenue: Developing Strategies, Setting Priorities & Executing for
Success
DOUG OLSSON,
Sandusky Newspapers, Cincinnati, Ohio
Olsson is vice president of digital sales for Sandusky Newspapers. He is an
accomplished sales and marketing management professional with an exceptional
record of providing strategic vision and direction to help companies capture,
expand and reclaim market share in diverse publishing and Internet fields.
He works with local publishers in development of online strategies, products
and initiatives and oversees vendor relationships, corporate sales training
and project management.
Online
Video
BILLY FIELD,
University of Alabama
Hollywood veteran Billy Field is passionate about the power of making movies.
His unique methods teach students to write and make movies that educate, unite
and inspire. Billy Field is helping tomorrow’s educators, storytellers,
writers and dreamers discover their own unique and powerful voices today. Session
to discuss the technical aspects of making video stories. Plus, how to share
it all on the Internet.
Advanced InDesign
KEVIN SLIMP,
TPS technology director, Knoxville
Most newspapers in Tennessee use InDesign as their primary pagination and ad
layout tool. Most newspaper designers stay so busy keeping up with deadlines
that it’s almost impossible to learn new tricks of the trade in an application.
Kevin Slimp will teach advanced InDesign skills related to: Importing &
exporting controls most users don’t know about; Creating tables in InDesign;
Creating special effects, including filling text with photos, double outlines
and more; Creating object and nested styles in InDesign; Creating a “One
Step” PDF file that works; Opening Microsoft Publisher files in InDesign;
and an Overview of new tools available in the CS3 version.
This class will be valuable for anyone that uses InDesign CS, CS2 or CS3.
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Press Camp is two days of fun activity
and exploration for children ages 5 to 14. The camp will be fun and educational,
with participants working together to produce a newspaper while also visiting
two area attractions—the Hands On! Regional Museum and the Gray Fossil
Site.
Registration fee is $25 per child. Please see the separate Press Camp flyer
with this packet for more details.
Thursday, June 19
10:00 a.m. Press Camp begins
Noon Press
Campers meet parents for lunch
1:00 p.m. Press Campers depart hotel for Hands
On! Regional Museum
5:00 p.m. Press Campers return to hotel
Friday, June 20
8:00 a.m. Press Camp continues
Noon Press
Campers meet parents for lunch
1:00 p.m. Press Campers depart hotel for Gray
Fossil Site
5:00 p.m. Press Campers return to hotel
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Opening Event is a Party in Jonesborough
On
Thursday, June 19, the convention sponsors are throwing a grand Jimmy Buffett-style
party for you at the International
Storytelling Center in historic Jonesborough. Enjoy a story by the Storyteller
in Residence, great food, music and margaritas (ages 21+). While there, take
a carriage ride around historic
Jonesborough, Tennessee’s oldest town.
Thursday, June 19
5:30 p.m. First buses depart hotel
6:00 p.m. Second buses depart hotel
6:30 p.m. Dinner
8:30 p.m. First buses depart Jonesborough
9:00 p.m. Second buses depart Jonesborough
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Golf Tournament and Early Bird Outing
Golf Tournament
at The Ridges on Friday
The annual TPA Golf Tournament will be held on Friday, June 20 at The Ridges
in Jonesborough. The tournament chairman is Tom Harris, advertising director
of the Johnson City Press. Tom Wolfe will represent AbitibiBowater, the tournament
sponsor.
The Ridges course was created to
be a “golfer’s delight” with breathtaking views and water
on seven holes. The course was designed by Arthur Hills, who was twice named
Golf Digest’s Architect of the Year. The Ridges was the site of the 2006
Tennessee State Open. It is a Par 72 course with 6,300 yards.
Tournament limited to 28 players
$56 registration fee
Lunch, beverages and prizes sponsored by AbitibiBowater
The Ridges
1501 Ridges Club Drive, Jonesborough
www.theridges.cc
Arrive
early to play golf at The Virginian on Wednesday
TPAers who enjoy golf will want to consider arriving a day early to play golf at The Virginian, a Tom Fazio designed course located in Bristol. Transportation will be on your own. The outing is being coordinated by TPA Convention Chairman Art Powers, publisher of the Johnson City Press.
“You won’t find a better course anywhere. I like the way the whole course feels. From the country drive, through the stone entrance walls: you know something special is going on out here.” —Tom Fazio
$92 registration fee includes cart and green fee, lunch and three beverages
Wednesday, June 18
10:00 a.m. Meet in the Carnegie Lobby, transportation on your own
11:00 a.m. Tee times
http://www.thevirginian.com/home/index.html
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A rafting trip is planned on the upper Nolichucky River with Class 3 and 4 rapids. Minimum age to participate is 12 years. Limited number of spaces. River conditions may force operators to switch to the less intense route. Limited to 20 participants.
Sponsored by Cherokee Adventures
Friday, June 20
11:00 a.m. Depart Hotel, transportation
and lunch on your own.
(Approximately 30 minutes from
the hotel.)
11:30 a.m. Arrive at Cherokee Adventures
5:00 p.m. Leave Erwin to return
to the hotel
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Wednesday,
June 18
10:00 a.m. Golfers meet for early bird outing
11:00 a.m. Early bird golf outing at The Virginian in
Bristol
4:00 p.m. TPA Registration opens
6:00 p.m. Gathering for early arrivals (TBA)
Thursday,
June 19
7:30 a.m. TPA Registration opens
7:30 a.m. Press Camp Registration begins
(until 10:00 a.m.)
8:00 a.m. TPAF Board of Trustees Meeting
10:00 a.m. TPA Board of Directors Meeting
10:00 a.m. Press Campers meet in hotel lobby
11:30 a.m. TPA Business Session—To include election
of 2008-09 officers and directors
Noon Technology
Committee Meeting
Noon Luncheon
(guest speaker TBA)
Noon Press
Campers return for lunch with parents
1:00 p.m. Press Campers meet in lobby for
trip to Hands On! Regional Museum
2:00 p.m. General Session: Classifieds
3:30 p.m. General Session: Maximizing Online
Revenue
5:00 p.m. Press Campers return to hotel
5:30 p.m. First buses depart for Jonesborough
6:00 p.m. Second buses depart for Jonesborough
6:30 p.m. Party in Jonesborough
8:30 p.m. First buses depart Jonesborough
9:00 p.m. Second buses depart Jonesborough
Friday, June 20
7:45 a.m. TPA Registration opens
8:00 a.m. TPS Stockholders’ Meeting
8:00 a.m. Press Campers meet in hotel lobby
8:30 a.m. Concurrent Sessions (continue
until 10:30):
Session A: Advanced InDesign
Session B: Online Video
10:45 a.m. Whitewater Rafters depart hotel
Transportation on one’s own
(30 minutes to Erwin)
10:45 a.m. Golfers depart hotel for The Ridges
Transportation on one’s own.
Shotgun start at 11:30 a.m.
Noon Press Campers
meet parents for lunch
1:00 p.m. Press Campers meet in hotel lobby for
trip to Gray Fossil Site
5:00 p.m. Press Campers return to the hotel
6:30 p.m. Reception
7:00 p.m. Installation Banquet
9:00 p.m. Dessert Reception
Schedule is tentative and subject to change. Please refer to on-site program
at convention.
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AbitibiBowater
Associated Press
AT&T
Cherokee Adventures
First Tennessee Bank
Metro Creative Graphics
Publishing Group of America
SunTrust Bank
Tennessee Press Service
Vision Data
Northeast Tennessee Newspapers:
Bristol Herald Courier
Elizabethton Star
The Erwin Record
The Greeneville Sun
Herald & Tribune, Jonesborough
Johnson City Press
Kingsport Times-News
The Tomahawk, Mountain City
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The
Carnegie was completed in 2000 but is styled after the original Carnegie hotel
in Johnson City. Stepping into the lobby of the lavishly furnished and decorated
Carnegie Hotel is like
visiting a four-star property in a European capital. The relaxing sound of a
grand piano can be heard and pleasant voices engaged in conversation in the
nearby Roosevelt Library drift softly through the air. From the huge stained
glass medallions in the ceiling to the oriental rugs and comfortable upholstered
furniture and Tiffany style lamps, the baroque style décor is inviting
and soothing. Some of the rooms have antique pieces and sofas in leather or
fine fabric. All of the rooms are tastefully decorated. Every room is unique.
RESERVATIONS:
toll free: (866) 757-8277 local: (423) 979-6400
TPA
RATE: $109 plus tax, per night
DEADLINE:
Friday, May 16
LOCATION:
1216 W. State of Franklin Road, Johnson City, TN 37604
WEB
SITE: www.carnegiehotel.com
Austin Springs Day Spa at the Carnegie
East
Tennessee’s premier full service spa in Johnson City is being discovered
as the spa spot to relax, to rejuvenate the spirit and the senses and renew
the self and soul.
Ease your mind, body and soul with refreshing body wraps, relaxing massages,
soothing aromatherapy, rejuvenating facials and professional salon services
in a private, tranquil environment - designed with you in mind at the Carnegie
Hotel’s Austin Springs Spa & Salon. www.carnegiehotel.com/spa.html
Make your reservations today by calling:
(423) 979-6403.
_________________________________.
Download Registration forms
DEADLINE: Friday, May 16 for hotel reservations and TPA discounted registration.
Contact TPA at (865) 584-5761 with any questions about registration.
_________________________________.
From its fascinating history to its unique heritage, Johnson City holds countless opportunities for new experiences. And sometimes it seems they await around every corner. Enjoy visual and performing arts at charming galleries and theaters. Take a walk through the past at living history exhibits. And engage your sense of touch at the one-of-a-kind Hands On! Museum.
And when you’re ready to turn up the intensity, we’ll show you our
Class IV rapids, our world-class trout fishing spots and some of the best mountain
music on Earth.
Johnson City Convention and Visitors Bureau www.visitjohnsoncitytn.com
This list is by no means an all-inclusive list of things to do in the area.
Please visit these Web sites for additional information on area attractions:
Johnson City Convention and Visitors Bureau www.visitjohnsoncitytn.com
Northeast Tennessee Tourism Alliance www.netta.org
APPALACHIAN CAVERNS, BLOUNTVILLE (423) 323-2337 www.appacaverns.com
BARTER THEATRE,
ABINGDON, VA (276) 628-3991 www.bartertheatre.com
Professional repertory theatre at its best, at the State Theatre of Virginia.
BIRTHPLACE OF COUNTRY MUSIC
ALLIANCE BRISTOL (276) 645-0035
www.birthplaceofcountrymusic.org
BRISTOL CAVERNS
(423) 878-2011
www.bristolcaverns.com
BRISTOL MOTOR SPEEDWAY &
DRAGWAY
www.bristolmotorspeedway.com
CARTER FAMILY MEMORIAL MUSIC
CENTER, HILTONS, VA (276) 386-6054
www.carterfamilyfold.org
CHEROKEE ADVENTURES WHITEWATER
RAFTING, ERWIN (423) 743-7733
www.cherokeeadventures.com
DOE RIVER COVERED BRIDGE, ELIZABETHTON www.tourelizabethton.com
GRAY FOSSIL SITE & MUSEUM,
GRAY (423) 439-3640 www.grayfossilmuseum.org
Become a paleontologist at the Gray Fossil Museum, our newest attraction. This
site has a secret that’s been tucked away underground for over 4 million
years. Get a first-hand look at the late Miocene Period - a time when the area
was home to rhinos, tapirs, saber-toothed cats, alligators, shovel-tusked elephants
and red pandas. This site contains the world’s richest deposit of fossilized
tapirs.
HANDS ON! REGIONAL MUSEUM,
JOHNSON CITY, (423) 434-HAND
www.handsonmuseum.org
Hands On! Regional Museum is a unique environment for children of all ages,
designed to make learning fun. Programs and activities in the arts, sciences
and humanities are offered daily.
HISTORIC JONESBOROUGH
www.jonesboroughtn.org
INTERNATIONAL STORYTELLING
CENTER, JONESBOROUGH (423) 753-2171
www.storytellingcenter.net
The International Storytelling Center celebrates the storytelling tradition
through performance, seminars, and exhibits. Teller-in-residence program runs
June-October with daily performances.
JOHNSON CITY CONVENTION AND
VISITORS BUREAU
www.visitjohnsoncitytn.com
PRESIDENT ANDREW JOHNSON
MUSEUM & LIBRARY,GREENEVILLE (423) 636-7348
www.tusculum.edu/museum/johnson.html
REECE MUSEUM AT ETSU,
JOHNSON CITY
(423) 439-4392 www.etsu.edu/reece
An art and history museum with exhibits on Appalachian and regional culture,
tradition, history, and contemporary art.
ROAN
MOUNTAIN STATE PARK http://www.tennessee.gov/environment/parks/RoanMtn/
The Rhododendron Gardens atop the 6,327 foot peak cover an area of 600 acres.
They comprise the largest display of blooming rhododendron to be found anywhere
in the world today. The 62nd Roan Mountain Rhododendron Festival
is June 21-22, 2008.
ROCKY MOUNT LIVING HISTORY
MUSEUM, PINEY FLATS www.rockymountmuseum.com
The First Capitol of the Southwest Territory (1790-1792), now a Living History
Museum.
SYCAMORE SHOALS STATE HISTORIC
AREA, ELIZABETHTON (423) 543-5808
www.tnstateparks.com
Sycamore Shoals was the site of the first permanent American settlement outside
the 13 original colonies.
TENNESSEE
NEWSPAPER AND PRINTING MUSEUM, ROGERSVILLE (423) 272-1961
www rogersvilleheritage.org
A quaint 1890 Southern Railway Depot contains the state’s only newspaper
and printing museum. The award winning museum contains exhibits depicting the
printing industry from its beginning in Tennessee until printing became “off-set.”